{"id":128,"date":"2019-03-28T16:28:52","date_gmt":"2019-03-28T16:28:52","guid":{"rendered":"https:\/\/es.iodocs.com\/?p=128"},"modified":"2019-03-28T16:47:17","modified_gmt":"2019-03-28T16:47:17","slug":"compitiendo-en-recursos","status":"publish","type":"post","link":"https:\/\/www.iodocs.com\/es\/compitiendo-en-recursos\/","title":{"rendered":"Compitiendo recursos"},"content":{"rendered":"\n\n
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PONGA SUS RECURSOS A PRUEBA<\/h2>\n

Un recurso es valioso estrat\u00e9gicamente si supera estas 5 pruebas:<\/p>\n

Es dif\u00edcil de copiar.<\/h3>\n

Algunos recursos son dif\u00edciles de copiar para los rivales porque son f\u00edsicamente \u00fanicos; por ejemplo, una ubicaci\u00f3n inmobiliaria deseable. Otros deben construirse con el tiempo, como el nombre de la marca de Gerber para la comida para beb\u00e9s.<\/p>\n

Se deprecian lentamente.<\/h3>\n

El nombre de la marca de Disney era tan fuerte que sobrevivi\u00f3 a casi dos d\u00e9cadas de negligencia benigna entre la muerte de Walt Disney en 1966 y la instalaci\u00f3n de Michael D. Eisner y su equipo directivo en 1984.<\/p>\n

Su valor es controlado por su empresa.<\/h3>\n

Su empresa \u2014 no empleados individuales, proveedores, distribuidores o clientes \u2014 mantiene la mayor parte de los beneficios generados por el recurso. Su empresa no pierde un recurso cr\u00edtico cuando un empleado clave se va.<\/p>\n

No se sustituye f\u00e1cilmente.<\/h3>\n

Debido a la sustituci\u00f3n f\u00e1cil, la industria del acero perdi\u00f3 un mercado importante en latas de cerveza a los fabricantes de aluminio-Can.<\/p>\n

Es mejor que los recursos similares de los competidores.<\/h3>\n

Un fabricante de equipos de prueba de diagn\u00f3stico m\u00e9dico super\u00f3 a sus rivales en el dise\u00f1o de una interfaz f\u00e1cil entre sus m\u00e1quinas y las personas que los utilizan. ARMed con esta capacidad, se expandi\u00f3 a las oficinas de los m\u00e9dicos, un segmento de r\u00e1pido crecimiento de su mercado. All\u00ed, su equipo podr\u00eda ser operado por el personal de la oficina, no s\u00f3lo los t\u00e9cnicos.<\/p>\n","protected":false},"excerpt":{"rendered":"

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